by bowater
10. November 2010 06:45
In 2009 Volvo had a 1.75% share of the UK car market and yet our percentage of Volvo contract hire customers is far more than this. This is because we will often recommend Volvo leasing because we believe it is an outstanding car.
If you look at the range of Volvo contract hire offers, they are all very reasonably priced, the most expensive model is the XC90 but still not at all expensive; you can have a XC90 for just £470 plus VAT contract hire rental, over three years. The XC 60 which is pictured above has a monthly car leasing cost of £353 plus VAT per month.
Volvos are also extremely safe; they nearly all have a Euro NCAP overall five star safety rating, those that don’t are the vehicles that haven’t been tested recently by Euro NCAP. Perhaps that is the problem; that Volvo still haven’t got away from that safe sensible and boring image and are still associated with Accountants. It is true that we do have Volvo car leasing clients who are Accountants but in practice the appeal is very wide ranging.
Volvo’s 1.75% market share is surprising especially when you consider that they are excellent vehicles and yet they have a smaller market share than Peugeot, Citroen and Renault. They also have a smaller share of the market than Skoda and even Kia, in spite of the fact that Kia is relatively new to the UK market. Skoda and Kia are both good cars but we sell very fewer French car leasing vehicles; we worry about the reliability of some of the French manufacturers.
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