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Tata the Indian conglomerate that bought Jaguar and Land Rover from Ford for $2.3 billion has just authorised a further £5 billion of investment into the marques, over the coming five years. Ford invested a lot of money into Jaguar Land Rover and never reaped the benefit; when Alan Mulally took control of Ford in 2006, he sold off a lot of Ford's previous acquisitions and embarked on a massive cost cutting programme.
Ford sold Jaguar Land Rover to Tata at a considerable loss but it was a good move. Ford has since enjoyed a turnaround never witnessed before in the motor industry; they went from virtual bankruptcy, with a share value of $1, to a peak of $19 per share.
Tata made an enormous investment into the two brands but the timing proved to be bad; almost as soon as they took control of the company, the worst global recession since the Second World War started. Our Jaguar contract hire sales dropped significantly and although Land Rover leasing didn’t suffer so much, there was a marked fall in sales.
This further investment by Tata certainly shows their commitment to Jaguar Land Rover. The plan is to bring the quality of the two brands up to that of BMW , Audi and Mercedes over the next five years. Audi Contract hire and BMW leasing are by far our most popular manufacturers, Mercedes rather less so.
We do notice that there are generally less mechanical faults with Audi and BMW compared with Jaguar, although the difference is not dramatic and certainly is not sufficient that it should put anyone off leasing a Jaguar; most of the faults are minor and are rectified during normal servicing.
At the moment Jaguar Land Rover are sourcing their engines from Ford, although this is an arrangement they are keen to discontinue, so part of the £5 billion investment will be spent on new engine technology.
Our most popular Land Rover leasing model is the Sport, which has proved an enormous success and having got rid of the unfortunate X Type, Jaguar now have a winning range of models; the X Type never really worked and probably should have been scrapped much earlier. With its Ford Mondeo trim and its aging clientele it was clear from very early on, it was never going to be serious competition to the BMW 3 Series .
Our current Jaguar contract hire offers are as follows:
Jaguar XF. This car has won so many awards and it is very reasonably priced; you can contract hire a Jaguar XF for £458 plus Vat per month.
Jaguar XJ. The JX represents near perfection. It is not cheap to lease a jaguar XF at a cost of £911 plus Vat per month but it is still a lot of car for the money.
Jaguar XK. This car is the nearest you will get to the wonderful and unforgettable E Type; it's certainly worth considering as an alternative to the Aston Martin. Jaguar XK leasing starts at £919 plus Vat per month.